The Assistant Lab

Episode Sixteen - Interview with Daniel Skermer, Founder of The West Midlands PA Forum

Victoria Wratten & Anel Martin Season 1 Episode 16

This is a hugely inspiring and motivating interview with the incredible Daniel Skermer, Founder of the West Midlands PA Forum. 

We cover a LOT!  This episode is packed with a mammoth story of hard graft, being completely unapologetic and your authentic self. 

  • Daniel's schooling years and what happened when he first left school 
  • Staying in Turkey after a holiday and becoming an au pair 
  • His career in the travel industry and the different challenges he faced 
  • A love of Egypt! 
  • His return to the UK and the different direction his career took 
  • Working for Park Regis, which culminated in setting up the West Midlands PA Forum 
  • Being an inclusive network rather than exclusive - not judging people on who they work for 
  • The sheer happiness of running a network vs the very real challenges behind the scenes 
  • Awards - why there are not just one awards for Midlands as a region and why not run a national EA/PA awards? 
  • People not turning up to face to face events and cancelling at the last minute - protecting the perception of the profession 
  • Putting together a networking plan as an assistant 
  • The next generation of assistants
  • Leaving a legacy 
  • A love of David Attenborough 


Learn more about the PA Forum here

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Find out more Anel Martin Training Here and EPAA Here

If you are a paying EPAA member, you can earn 2 PD credits by listening to this episode of The Assistant Lab and submitting your L & D form in the members area of the EPAA website. 

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